NO! Jeans · Fall/Winter 2021
Venus Cardigan
NJ-22F02 · Knitwear · Statement piece · Technical Development (credited on the pack)
The Venus cardigan is maximalism with a bill of materials: rockets, constellations and “NO! JEANS SPACE” lettering built from intarsia patchwork, embroidery and woven badges over a ramie-cotton body. A garment like this lives or dies on specification. Every motif needed a placement, a technique, a thread color and a Pantone reference. This is the 17-page pack I built to make it manufacturable, credited “Tech Designer: Monica Gupta” on page one.
- Style #
- NJ-22F02
- Self fabric
- 55% ramie 45% cotton
- Lining
- 95% cotton 5% spandex, Blueprint
- Buttons
- Mushroom round 40L × 4, Golden Rod
- Seams
- All fell seams · overlock 604×1 ply, 8 SPI
- Pack
- 17 pages, sizes 1–3

Design intent
The garment as a map
Front, back and sleeves each get a color plan: body and rib yarn colors are called out with Pantone TPX references before a single motif is placed.
Embellishment engineering
Every motif, specified
Each panel is exploded into patchworks (numbered), embroideries (lettered a–d) and badges (cross-referenced to their own pages). A sewer in the factory can find any motif's technique, thread color and Pantone without asking.
Color system
A Pantone vocabulary of 25+ colors
Body and rib set the ground; badge and embroidery colors do the storytelling. Screen values are approximations; the TPX code is the contract.
Body & rib yarns
Blueprint
19-3939 TPX
Amaranth Purple
19-3536 TPX
Amaranth +15% lighter
19-3536 TPX
Jet Black
19-0303 TPX
Mink
19-1430 TPX
Golden Rod (buttons)
14-0951 TPX
Embroidery & patchwork
Blazing Yellow
12-0643 TPX
Spectra Yellow
14-0957 TPX
Spruce Yellow
17-1040 TPX
Carrot
16-1361 TPX
Fiery Red
18-1664 TPX
Magenta Shade
807 C
Diva Blue
17-4247 TPX
Blue Atoll
16-4535 TPX
Crystal Blue
13-4411 TPX
Ceramic
16-5127 TPX
Cloud Dancer
11-4201 TPX
Glacier Gray
14-4102 TPX
Steel Gray
18-4005 TPX
Gargoyle
18-0503 TPX
Gothic Olive
18-0724 TPX
Badge artwork
Saffron
14-1064 TPX
Cloisonné
18-4440 TPX
Palace Blue
18-4043 TPX
Amparo Blue
18-3945 TPX
Biscay Bay
18-4726 TPX
Liberty
19-3850 TPX
Spring Crocus
17-3020 TPX
Opera Mauve
16-3116 TPX
Prism Pink
14-2311 TPX
Bleached Sand
13-1008 TPX
Workmanship
Construction rules
Seaming
All fell seams
Break or missed stitches not allowed, called out on page 1
Stitching
Overlock
Top + under thread DTM · 604 × 1 ply · 8 SPI
Finishing
Main label & pin
Below inner CB neck seam 2" · thread DTM 602 × 1 ply, 9–10 SPI
Finishing
Care label
Inner wearer's left side seam, 4" above hem
Buttons
Mushroom round plastic, 40L × 4
Golden Rod 14-0951 TPX · flat surface, side view specified
Packing
Fold 18" × 21" → 20" after fold
Transparent plastic bag, no logo
Tech pack · 17 pages
The full tech pack
Every page of the pack as issued, browsable page by page.
Page 1 of 17
Style overview and construction rules · click to enlarge
Next case study
NewStraight 4-Way Stretch Jean →Seven · for Sam's Club